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The Monkey Business Illusion
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The Monkey Business Illusion
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This video by Daniel Simons illustrates how attention, perception, memory and intuition can be faulty. Tagging creates objective statistical data to analyze tendencies. This video is utilized in the Tagging training. Find out more about Simons' study in the book by Chabris and Simons (2010): The Invisible Gorilla: How our Intuitions Deceive Us.

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